Wednesday, 25 November 2009

The Web 2.0 School of the Present

I was recently invited to participate in a really interesting workshop organised by Richard Johnson, Director of ELI Seville. The focus of the workshop was 'The Language School of the Future' and it produced a number of scenarios for the possible development of private language schools, which varied from the 'business as normal' model to a total shift away from scheduled classroom lessons. I'll post more about those scenarios later in the month, but it did occur to me that before we look to the future we could pull language schools and language departments into the present.
The 'Web 2.0' age has brought us more than a bunch of social networking apps and free web tools, it has also brought about a fundamental shift in the way many web based companies do business. I started to wonder if that change could be mirrored in the physical market place by moving towards a new approach to the language school and the way technology is used in it and how it fits into the face to face business model.

What follows are some suggestions for what I feel could bring about a shift in the way language schools market themselves and integrate technology, not just into the classroom, but to the whole school environment.

How to make your school a Web 2.0 school of the present

1. Ubiquitous open wireless access
This is probably the most basic and fundamental change that you could introduce in your school and the one thing that could have the biggest long term impact.

Make wireless Internet access freely available from anywhere in the school, without restriction, to anyone who wants to walk through your door, regardless of whether they pay for a course and regardless of how they use the access (within the bounds of the law and socially acceptable norms etc). Don’t password protect the access make it easily available to anyone and everyone.
  • In doing this you have removed one of the most significant obstacles to the exploitation of web enabled technology within your school. Teachers will have FAR fewer problems using Internet in classroom and will feel more confident about trying things out new things and experimenting in a more spontaneous manner.
  • They will have far fewer problems accessing online professional development materials and web based teaching materials and they will be in a much better position to start developing themselves and joining the numerous online communities of teachers globally that support and develop each other.
  • You will soon find more students and teachers coming to your school with laptops and other mobile devices to use the free Internet access and staying longer. You will have succeeded in making your school 'sticky'.
2. Make your whole school into a learning zone
Once you have open access wireless connectivity in your school, the whole school can become a learning zone, not just the classroom. Help students to exploit this.
  • Make room for people to come and hang out in your school, a kind of relax cafe area where they can bring in a laptop or other portable device. Make it friendly and sociable (don’t provide computers for them or computer booths where they sit facing the wall, make it open where people can wander around and see what others are doing etc.
  • Have member(s) of your teaching staff on hand in this area to provide free assistance to anyone who wants to come in and learn. It could be anything from a bit of help with their pronunciation or advice in pointing them towards the best online materials available to help them learn autonomously, or giving advice to parents on how to help their kids learn online.
  • Make sure you have plenty of visible information about good learning tools and freely available resources and where online learners and teachers can find and try them all over your school.
All of this might seem like you are giving away your 'product' but if your teachers are good and people are learning informally in your school, they may soon find that they want to learn more and take more formalised classes.
3. Get teachers developing online materials and sharing in the benefits
Lots of schools try to get teachers creating and sharing materials but there is seldom any reward or acknowledgement of the amount of time and care this takes. Get your teachers together and start training them to use blogs and wikis and get them producing and publishing their teaching materials online. Try to get them to pool these materials into one easily searchable wiki type site or a group of interconnected blog sites.
  • Make sure that they know that they will retain copyright and ownership of all the materials they produce and that they will continue to own these materials even if they leave your school. The materials will become part of their professional portfolio.
  • Make the materials your teachers produce freely available and open to the whole world to use, comment on and feedback on. This will help to make your teachers more aware of the quality of the materials they are publishing and get feedback to create and improve their materials. They will also find out how their materials are being used.
  • Plug in revenue generating tools such as GoogleAdsense etc, look for sponsorship and advertising and make it clear that all teachers who contribute will get their share of any revenue that is generated. Make it clear that the school will not take a percentage of any of the revenue generated, but will only benefit through the links, branding and reputation it develops through displaying the quality of its teachers / materials and teaching.
In the early days any revenue generated through advertising will be small, but as the scale of the resources grow, so will the revenue.

4. Getting technology into your classrooms
A lot has been said about the pros and cons of interactive whiteboards (IWBs), but whether you like them or hate them, they are part of the natural evolution that is taking place within the classroom and most schools will soon have them. One criticism of IWBs is the price, but they don't have to cost a lot as there are low cost hardware systems available and free software which is every bit as good and in some cases better than the software that would come with a commercially purchased board.

So here is what you can do to get your school equipped with low cost IWBs. Find your techiest geekiest teacher (the one who talks about things like Ubuntu and Linux) give him or her a budget and some free time and ask that he or she provides you with a home made interactive whiteboard installed and ready to demo. Tell him or her that if it works they can have an extra time to produce more.
  • If your teacher is successful you will then be able to put interactive white boards in every classroom for less that 100 euros a room (you will still need to have a computer and data projector for each classroom too, but this will have saved you significant amount of money)
  • The best place to start researching about how to create a low cost IWB is Johnny Lee's website. Also get your nominated teacher to have a look at the Wiimote Project site.
  • Here are 3 sites which produce free or low cost web based apps that can be used to replace the commercially produced IWB software.
    Dabbleboard

    Scriblink
    Twiddla
Having IWBs in class isn't a magic bullet, but it does at least get live Internet into your classes and increase the chances that your teachers will start using a more diverse range of multimedia materials than they would normally find in a course book.
5. Get your teachers connected from anywhere
One of the best ways to get your teachers trained and web savvy is to make sure they have web access wherever they are. Subsidize your teachers' purchase of an i-Pod touch (even better an i-Phone if possible) and train them how to use it to download materials from i-Tunes, get free apps, view YouTube video, download free audio and video podcasts etc etc etc etc etc.
  • Train them to use it in class (well before they actually need to) to show images, video get information etc. Within the next year the i-Pod touch is likely to include a camera for video too and this will enable teachers to start producing video projects with their classes too.
6. Provide multimedia capable computers
It's amazing how many schools I visit that provide computers that don't have speakers. microphone or webcams! These are fundamental necessities for exploiting the true range of web based resources available and for transforming computers from passive information display devices into dynamic creative communication tools.
  • Make sure every computer that you provide for the classroom, media lab or staffroom has a built in webcam and microphone as well as speakers or that these things are available.
  • WebCams can enable teachers to bring the world into their classroom and take their classroom to the world in a very powerful way and for free.
  • Make sure these computers are fitted with video, image and audio editing software. All of this can be accessed or downloaded free from the Internet. This can make a whole range of video and audio based activities possible.
Of course the success of all of these measures is really dependent on training and motivating your staff, but by providing easily accessible wireless connectivity you are greatly increasing opportunities for staff to start developing themselves and each other and promoting in atmosphere in which learning can take place at anytime and anywhere in your school, not just in the classroom.

I hope you find these ideas interesting, useful and at least a little bit provocative. By all means leave comments criticisms or suggestions.

Related links:
Best

Nik Peachey

14 comments:

Nicky Hockly said...

Thanks for a fantastic, clear and comprehensive post on this topic, Nik. I think it clearly shows school directors that it is not necessary to invest large amounts of money in fancy shmancy technology in order to get even a small language school into the digital age. As you so rightly say, an IWB is not a magic bullet -- in fact many would argue that it is a large expensive white elephant -- and there are plenty of other ways to get teachers trained and up to speed with technology, many of them free.

Thanks for a really useful post!

Nicky

Nik Peachey said...

Hi Nicky

Thanks for the comment. I won't get into the whole White Elephant debate about IWBs, but I think people should be aware of what they are getting when they buy one. Basically, all you get with an IWB that you couldn't get for free on the Internet using a computer and data projector, is the ability to stand at the front of the class and control your computer + software and write with a pen type device.

Yes, the pen device and standing at the front and being able to write etc without dodging back and forth to your computer is really handy, but think about the price tag you put on that. I've seen someone here in Morocco using a Johnny Lee type home made IWB with a Wii-mote controller, and I have to say it worked pretty well, so I think it must be at least worth exploring this before you decide whether it's worth investing in one of the big name boards.

Best

Nik

Ammar Merhbi said...

Great post Nik, very comprehensive, practical and straightforward. I would like also to affirm and add to your apprehension of IWBs and extend your suggestions for alternatives to two great tools that are much like Johny Lee's , these are mimio ( htp://mimio.com ) and ibeam. Mimio in particular is cheap ( 300$) at most and is portable so you don't have to install IWB in all classrooms, one mimio with a teacher will suffice. I recommend you check it out. I have ordered a sample of mimio to test and evaluate. I will post a comment later after I test it for adv. and disadvantages technically and non-tech.

Again, very useful post Nik :)

Duncan said...

Thanks Nick

great advice. Number 6 made me wince as I realised yesterday that we dont have all our computers properly fitted out. a web cam for xmas for all our computers then! I'll definitely check out the IWB idea too. Havent been convinced as yet that they can add significantly to laptop plus beamer plus wireless but the convenience is obviously good though not enough at current prices

andrewbwatt said...

I agree that Internet WhiteBoards are white elephant technology. Eventually, it should just be part of the package, but for now I'm happy with a digital projector and my laptop near the front of the room with a long cord between them...

The rest of this article is excellent, and I look forward to becoming a regular reader of your blog. I found you thanks to a list of 40 influential ELT bloggers... I can't find the link any more, though. sorry.

Nik Peachey said...

Hi Ammar

I haven't tried Mimio, but I did use an I-Beam about 3 years ago. Personally I think $300 is still a bit too much if you can do the same thing for $100. I like the portability of these systems though and that's very practicle for schools that have techers working off site, as ong as the teacher is prepared to run round town with laptop, and data projector as well.

Thanks for the comment

Nik

Nik Peachey said...

Hi Duncan

Webcams. Great idea for a Xmas gift. There's just so much you can do with them these days and so many great free systems for video conferencing.
Here are my suggestions for Webcam activiyies: http://nikpeachey.blogspot.com/2009/07/20-webcam-activities-for-efl-esl.html

Best

Nik

Nik Peachey said...

Hi Andrew

I wouldn't necessarily say IWBs are white elephants, but I think the cost - benefit ratio can be questionsable. Of course there are other reasons beyond pedagogical (marketing your school as state of the art learning environment) for having them and if they bring more customers through the door, then why not?

Best

Nik

Richard said...

Thanks Nik for your reflections, a really thorough and interesting post.: Many of your ideas are in the course of being implemented in ELI and we are about to open some new premises which will have exactly that a free-wi-fi zone, a hang out centre and so on. I will report how it goes.Why is that techies are so sticky about providing open wi-fi access, this is one real stumbling block!

Nik Peachey said...

Hi Richard

That's great and I do look forward to hearing how the new school goes, especially the hang out area. I don't imagine it will be an over-night success as it takes time to change learning culture, but it's great that someone is there and willing to give it a shot.

The free open access wi-fi is a strange one. In some countries it's really easy to find free open acess, but in other like the UK it can be very hard to find any hot spots that you don't have to pay for.

On issue might be that a pub in the UK was prosectuted recently because someone downloaded copyright materials from their open access wi-fi! Personally I think this is insanity, but there you go.

Best

Nik

Anonymous said...

Hi Nik,
great post and lots of interesting thoughts here. In the end the big investment has to be in training and development of teachers and in the world of EFL we have a perhaps "floating" work pool at times but also a very versatile one so we can do a a lot on this level.
Thanks again
Enda Scott

Nik Peachey said...

Hi Edna

Yes, Training is HUGELY important, but doesn't need a huge financial investment. Schools can do a lot to enable teachers to develop their own training. Easy wireless access and developing a 'collaborative culture' within the school and staffroom can do a lot to facilitate this. Of course this takes time.

Best

nik

Anonymous said...

Hi Nik,

Thank you for your wonderful sharings, the energy and time you devoted to share all this precious information!

Pity that I have just seen your blog... but it is never late. I will spend some sleepless nights to cover what I have missed!:)and from now on I am one of your blog followers!

I will be very happy to meet you in person at ISTEK's international Conference!

Keep up your wonderful work.

Regards,
Evridiki Dakos

Nik Peachey said...

Thanks Evridiki

See you in Turkey.

Best

Nik